Say, you see a doughnut logo, immediately you will identify that there is a tore there that sells doughnuts, and if you are familiar with that logo, you will also know the name of that store or brand that sells it.
That is the very essence and significance of having a logo for a business or company, it signifies the identity of what it is representing and gives it its identity towards the person. If you are starting up a business and wants to bring that kind of attraction to your logo to consumers, you have to consider a few things to help you achieve that.
First, find a very convincing inspiration to create your logo and be open to the many possibilities and ideas by asking suggestions from your friends, colleagues, and even family members as to what they can share about coming up with a logo. Aim for uniqueness and simplicity in your design, do not go beyond or even underdo it as it may not be effective as you expect it to be, simplicity always works best.
If you are in a catering business, or perhaps a hardware business, your logo must mirror this kind of business, meaning do not make a funny, playful or vibrant design for a business that is serious or more delicate. Choosing the right color combination, text font and every detail should be defined, precise, and recognizable no matter its size and should easily be remembered to have a greater effect.
The first try will always not be good, and you cannot expect to get the best result right away, therefore evaluate your drafts, work on revising, enhancing, making adjustments and everything else until you come up with something that is close to perfection according to your preference.
Because of the new technology today, there are already different tools or logo makers that you can make use to further enhance your ability to create your own logo which is user-friendly as well as efficient for you. Choose something that is cost-effective, that will meet your needs according to your budget and skill as a beginner, and do not rush into it as you may not achieve your goal.
But you can always compare services, program or software usability, and efficiency of the tools effective for you and find websites that can greatly help you improve your design.
A DIY logo is who you are and your business, and when you want to be identified by your customers and be remembered by them, you should make sure that your identity is properly pronounced by the logo you create and designed to ensure that you will hit the mark of getting the acknowledgement you deserve.